Free Tool
Conversion Rate Calculator
Calculate your store's conversion rate, understand what it means, and discover how small improvements can dramatically increase revenue.
Calculate Conversion Rate
Total sessions from analytics
$
Your Conversion Rate
3.00%
Very Good - Above Average
Current Performance
Monthly Revenue
$12750
Revenue per Visitor
$2.55
Missed Opportunities
4850
Visitors who didn't convert
Industry Benchmarks
Fashion & Apparel
Clothing, shoes, accessories
2.3%
✓ Above average
Health & Beauty
Skincare, cosmetics, supplements
2.8%
✓ Above average
Home & Garden
Furniture, decor, tools
2.5%
✓ Above average
Electronics
Tech gadgets, computers
1.9%
✓ Above average
Food & Beverage
Specialty foods, drinks
3.2%
Revenue Impact of Conversion Rate Improvements
Conservative Goal
3.75%
+25% conversion rate
Additional Monthly Revenue
+$3230
38 more orders/month
Moderate Goal
4.50%
+50% conversion rate
Additional Monthly Revenue
+$6375
75 more orders/month
Ambitious Goal
6.00%
+100% conversion rate
Additional Monthly Revenue
+$12750
150 more orders/month
The Power of Small Improvements
A 1% improvement in conversion rate might sound small, but with 5,000 monthly visitors, that's 50 additional orders worth $4250 in extra monthly revenue. Over a year, that compounds to $51000 without spending more on marketing.
How to Improve Conversion Rate
Quick Wins (1-2 weeks)
- •Add trust badges near add-to-cart buttons (SSL, money-back guarantee)
- •Display customer reviews prominently on product pages
- •Optimize product images (multiple angles, lifestyle shots, zoom)
- •Simplify checkout - enable guest checkout and one-page checkout
- •Add clear shipping info and delivery timeframes
- •Create urgency with low stock warnings or limited-time offers
Long-term Strategies (1-3 months)
- •Improve site speed - aim for under 3 seconds load time
- •A/B test product page layouts, CTAs, and copy
- •Implement abandoned cart email recovery (recovers 10-15%)
- •Create better product descriptions focusing on benefits
- •Add live chat support to answer questions in real-time
- •Optimize mobile experience - 60%+ of traffic is mobile
Below 1%
Critical issues likely exist. Focus on trust signals, site speed, mobile experience, and product page quality immediately.
1-3%
Average performance. Significant room for improvement through conversion optimization, better copy, and A/B testing.
3%+
Strong performance. Focus on incremental improvements through testing and driving higher-quality traffic.