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Privacy Policy

Effective Date: January 2025
Last Updated: July 27, 2025

Your Privacy Matters

This Privacy Policy explains how MercadoKit ("we," "us," or "our") collects, uses, and protects your information when you use our Uppa Shopify app and services.

1. Information We Collect

1.1 Merchant Information

When you install and use Uppa, we collect:

  • Store Information: Your Shopify store domain, currency settings, and basic store configuration
  • Product Data: Product titles, descriptions, prices, variants, and images for products you include in bundles
  • Bundle Configuration: Bundle settings, pricing tiers, discount rules, and display preferences you create
  • Theme Information: Theme settings and app block configuration to ensure proper widget display

1.2 Customer Information

We process limited customer information to provide bundle functionality:

  • Cart Contents: Product variants and quantities in the shopping cart to apply appropriate discounts
  • Purchase Data: Order information when bundle discounts are applied (for analytics purposes)

1.3 Technical Information

  • API Usage: Logs of API calls and system interactions for troubleshooting and performance monitoring
  • Error Logs: Technical errors and debugging information to maintain app functionality

2. How We Use Your Information

2.1 Core App Functionality

  • Create and manage product bundles with tiered pricing
  • Apply automatic discounts at checkout based on bundle rules
  • Display bundle widgets on your product pages
  • Synchronize bundle configurations with your Shopify store

2.2 Analytics and Insights

  • Track bundle performance and conversion rates
  • Calculate revenue impact and average order value improvements
  • Provide merchants with insights about customer shopping behavior

2.3 Service Improvement

  • Monitor app performance and identify technical issues
  • Improve user experience and add new features
  • Provide customer support and troubleshooting

3. Information Sharing and Disclosure

We do not sell, trade, or rent your information to third parties. We may share information only in these limited circumstances:

3.1 Service Providers

  • Hosting and infrastructure providers who help us operate the app
  • Analytics services for app performance monitoring
  • All service providers are bound by confidentiality agreements

3.2 Legal Requirements

  • When required by law or to protect our legal rights
  • To prevent fraud or security threats
  • In connection with a business transfer or acquisition

4. Data Storage and Security

4.1 Storage Location

  • Bundle configurations and merchant data are stored in our secure database
  • We use industry-standard encryption for data transmission and storage
  • Data is stored on servers with appropriate security measures and access controls

4.2 Data Retention

  • Merchant data is retained while your store has the app installed
  • Bundle configurations are kept for 30 days after app uninstallation to allow for reinstallation
  • Anonymous usage analytics may be retained longer for service improvement

5. Your Rights and Choices

5.1 Data Access and Control

  • You can view and modify your bundle configurations at any time through the app interface
  • You can delete bundles and their associated data through the app
  • You can request a copy of your data by contacting us

5.2 App Uninstallation

  • Uninstalling the app will remove it from your store and stop all data collection
  • Your bundle configurations will be deleted from our systems within 30 days
  • Any active discounts created by the app will be automatically removed

6. Shopify Integration

6.1 Permissions and Scopes

Our app requests only the minimum necessary permissions:

  • Read Themes: To check app block installation status
  • Write Discounts: To create and manage automatic discounts for bundles
  • Write Products: To access product information for bundle configuration

6.2 Data Processing

  • We process data in accordance with Shopify's Partner Program Agreement
  • Customer data is processed only as necessary to provide bundle functionality
  • We comply with Shopify's data protection requirements

7. Compliance

7.1 Privacy Regulations

  • We comply with applicable privacy laws including GDPR, CCPA, and other regional regulations
  • We implement appropriate technical and organizational measures to protect personal data
  • We provide data subject rights as required by applicable laws

7.2 Children's Privacy

  • Our app is not intended for use by individuals under 13 years of age
  • We do not knowingly collect personal information from children under 13

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy in the app
  • Sending an email notification to your store's primary email address
  • Updating the "Last Updated" date at the top of this policy

9. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Questions or Concerns?

If you have any questions about this Privacy Policy or our data practices, please don't hesitate to contact our privacy team at [email protected].