Shopify Google Ads Guide: Drive High-Intent Traffic in 2025

Google Ads is fundamentally different from Facebook. While Facebook interrupts people browsing social media, Google captures people actively searching for solutions. This buying intent makes Google Ads incredibly powerful for ecommerce when executed correctly.

1. Google Ads Account Setup

Creating Your Google Ads Account

Start by creating a Google Ads account at ads.google.com. Link it to your existing Google account or create a new one specifically for your business. Google will walk you through initial setup, but don't create campaigns yet—foundation first.

Set up conversion tracking immediately. Without conversion tracking, you're flying blind. Google needs to know which clicks result in sales so it can optimize for conversions, not just traffic. This is non-negotiable—don't run a single ad until conversion tracking works.

Google Merchant Center Setup

Google Merchant Center is where your product catalog lives. It's separate from Google Ads but essential for Shopping campaigns. Create your account at merchants.google.com and verify your website ownership through the verification process (usually via HTML tag or Google Analytics).

Product feed is the heart of Shopping campaigns. Your feed contains product data: titles, descriptions, images, prices, availability. Google pulls from this feed to create Shopping ads automatically. Get your feed right, and Shopping campaigns practically run themselves. Get it wrong, and ads won't even show.

Connecting Shopify to Google Merchant Center

Install the official Google channel app from the Shopify App Store. It's free and handles the technical heavy lifting. The app syncs your entire product catalog to Merchant Center automatically—products, images, prices, inventory levels. When you update products in Shopify, changes flow to Google within hours.

During setup, the app also installs Google's conversion tracking tag on your store. This tag tracks purchases, add-to-carts, and page views—feeding data back to Google Ads so the algorithm can optimize your campaigns.

Product feed approval can take 3-7 days. Google reviews your products for policy compliance. Common rejection reasons: unclear images, missing required attributes (like GTIN for certain categories), prohibited products. Fix any disapprovals quickly by editing product details in Shopify—changes sync automatically.

Conversion Tracking Setup

The Shopify Google channel app installs Google's gtag.js tracking code, which measures conversions. Verify it's working by making a test purchase on your store, then checking Google Ads under Tools → Conversions. You should see the "Purchase" conversion recorded within 24 hours.

Track these key conversion actions: purchases (primary), add to cart (micro-conversion), and begin checkout. Purchases drive optimization. Micro-conversions help Google's algorithm learn faster by providing more data points about user behavior.

2. Google Shopping Campaigns

Why Shopping Ads Are Ecommerce Gold

Google Shopping ads appear at the top of search results with product images, prices, and store names. They're visual, informative, and capture clicks from people searching for specific products. Shopping ads typically deliver better ROAS than text ads because searchers see exactly what you're selling before clicking.

Shopping campaigns are automated—you don't write ad copy or choose keywords. Google automatically shows your products when searches match your product feed data. Your job is optimizing the feed and bidding strategy, not writing ads.

Campaign Structure

Start with a Standard Shopping campaign to learn the fundamentals. Advanced users eventually graduate to Performance Max, but Standard Shopping gives you more control and visibility while learning.

Product groups let you organize and bid strategically. Default setup is "All Products" in one group with one bid. But you should subdivide: by category, brand, product type, or custom labels. This lets you bid more aggressively on bestsellers and less on slow movers. Strategic segmentation dramatically improves profitability.

Example structure: Create product groups by "Product Type" (t-shirts, hoodies, accessories), then bid differently on each. T-shirts with 40% margins get $1.50 bids; accessories with 60% margins get $2.50 bids. Precision bidding maximizes profitability across your catalog.

Product Feed Optimization

Your product titles are the most important feed attribute. Google matches searches to your titles, so include critical keywords. Don't just use your website product names—optimize for search. "Blue Yoga Mat" is weak. "Premium Non-Slip Yoga Mat - Blue - 6mm Thick - Eco-Friendly" captures more relevant searches.

Title structure that works: Brand + Product Type + Key Attributes + Color/Size. Example: "Lululemon Yoga Mat - Extra Thick 6mm - Non-Slip Texture - Ocean Blue." This format includes searchable terms people actually use. Front-load the most important terms—Google may truncate long titles in display.

Product images must be high-quality with white or minimal backgrounds. Google favors clean, professional product photography. Lifestyle images perform better than plain white backgrounds for emotional products (apparel, home decor), but both should be high-resolution. Blurry or cluttered images get lower placements and fewer clicks.

Descriptions should be detailed and keyword-rich. While titles matter most for matching, descriptions provide additional context. Include materials, dimensions, use cases, benefits. "Eco-friendly yoga mat made from natural rubber, 6mm thick for extra cushioning, textured surface prevents slipping during hot yoga, easy to clean, comes with carrying strap." Descriptive, searchable, helpful.

Use custom labels to organize products for bidding. Custom labels are tags you add in your feed (via the Shopify Google app) like "bestseller," "high-margin," or "seasonal." Then create product groups based on these labels. Example: Label your top 10% products as "bestseller" and bid 50% higher on that group. Strategic bidding based on business logic, not just categories.

Bidding Strategy

Start with Manual CPC bidding to learn costs and performance. Set conservative bids initially—maybe $0.50-1.00 depending on your product prices. Manual control lets you understand what different product categories actually cost per click in your market. After 2-3 weeks of data, you can switch to automated bidding.

Target ROAS bidding is ideal once you have 30+ conversions. Tell Google your target return on ad spend (e.g., 400% means $4 revenue for every $1 spent), and the algorithm adjusts bids automatically to hit that target. This automated strategy usually outperforms manual bidding once the algorithm has sufficient conversion data to learn from.

Maximize Conversion Value bidding works when you trust Google's algorithm fully. No ROAS target—just "get me the most revenue possible within my budget." This gives Google maximum flexibility to find high-value conversions. Risky early on, but often delivers the best results once campaigns are mature and data is abundant.

Negative Keywords in Shopping

Yes, Shopping campaigns use negative keywords even though you don't choose keywords. Add negatives to prevent your ads from showing on irrelevant searches. Check your search terms report weekly to find wasted spend.

Common negatives for ecommerce: "free," "cheap," "DIY," "used," "rental," "repair," "how to make." These searches indicate non-buyers. Someone searching "how to make yoga mat" isn't buying yours. Add "how to make" as a negative to stop wasting budget on informational searches.

Competitor names can be tricky. If you sell similar products, maybe allow them. If your products are premium and theirs are budget, add their brand as a negative to avoid price-conscious shoppers.

3. Google Search Campaigns

When to Use Search vs Shopping

Use Shopping campaigns for product-specific searches where visual selection matters. Use Search campaigns for branded queries, problem-solving searches, and broader intent where you need to control messaging. Many successful stores run both simultaneously.

Example: Shopping campaign captures "blue yoga mat 6mm." Search campaign captures "best yoga mat for hot yoga" (problem-solving) and "YourBrand yoga mat" (branded). Different intent, different ad format.

Keyword Research

Start with Google Keyword Planner (free tool inside Google Ads). Enter seed keywords related to your products. Keyword Planner shows search volume, competition level, and suggested bid ranges. Export a list of relevant keywords with decent volume (100+ monthly searches) and manageable competition.

Focus on commercial intent keywords—searches that indicate buying readiness. "Buy yoga mat," "yoga mat sale," "best yoga mat 2025," "yoga mat near me." These searchers are ready to purchase. Avoid purely informational queries like "what is yoga" unless you're building awareness (which costs more and converts less).

Keyword match types control how broadly Google matches searches to your keywords:

Broad match: "yoga mat" triggers ads for "best yoga mats," "yoga mat reviews," "yoga equipment." Widest reach, least control. Good for discovery but monitor closely for irrelevant traffic.

Phrase match: "yoga mat" triggers "buy yoga mat" and "best yoga mat" but not "mat for yoga studio." Moderate control, decent reach. Good balance for most campaigns.

Exact match: [yoga mat] only triggers ads for "yoga mat" or very close variants. Maximum control, minimum reach. Use for high-converting terms where you want precision.

Start with phrase and exact match to keep spending controlled. Add broad match keywords once you have strong negative keyword lists to filter out waste.

Ad Copy That Converts

Google Search ads have limited space: 3 headlines (30 characters each) and 2 descriptions (90 characters each). Every character counts. Your ads compete with 10+ competitors on the same search results page. Stand out or get ignored.

Headlines should include the keyword, benefit, and differentiator. If someone searches "non-slip yoga mat," your headlines might be: "Non-Slip Yoga Mat | Free Shipping" + "6mm Extra Thick Cushioning" + "4.9★ Rated - 10K Reviews." You've matched their search, highlighted benefits, and provided social proof.

Descriptions expand on benefits and include a strong call-to-action. "Extra thick 6mm yoga mat with textured non-slip surface. Perfect for hot yoga. Free shipping & 60-day returns. Shop now and save 20%!" You're addressing common concerns (thickness, grip, returns) and creating urgency (discount).

Use ad extensions to dominate search results real estate:

Sitelink extensions add links to specific pages below your ad (Shop All, Sale, Reviews, FAQ). More links = more space = more clicks.

Callout extensions add short phrases highlighting benefits: "Free Shipping," "60-Day Returns," "Eco-Friendly," "Made in USA." These build trust and differentiate you from competitors.

Structured snippets show product categories or features: "Brands: Lululemon, Manduka, Jade" or "Features: Non-Slip, Extra Thick, Eco-Friendly."

Promotion extensions highlight sales: "20% Off - New Year Sale" with dates. Google shows a tag icon next to your ad, drawing attention.

Enable all relevant extensions. Google automatically shows the combinations predicted to perform best. More extensions = larger ad = higher CTR = lower CPC (Google rewards engaging ads with better placement and pricing).

Landing Page Strategy

Don't send all Search traffic to your homepage. Match the landing page to the keyword intent. Someone searching "blue yoga mat" should land on a blue yoga mat product page or a collection page filtered to blue mats—not your generic homepage.

Message match matters. If your ad says "20% Off All Yoga Mats," the landing page must prominently display that offer. Disconnects between ad promise and landing page reality kill conversion rates. Consistency builds trust and drives action.

4. Performance Max Campaigns

What Is Performance Max?

Performance Max (PMax) is Google's newest, most automated campaign type. You provide assets (images, videos, headlines, descriptions), set goals, and Google's AI runs ads across all Google properties—Search, Shopping, Display, YouTube, Gmail, Discovery. It's maximum automation with minimum control.

PMax works best when you have strong conversion data (50+ conversions per month minimum) and quality creative assets. The algorithm needs data to learn and good assets to work with. Without either, PMax struggles.

Setting Up Performance Max

Asset groups are where you organize creative and messaging. Create multiple asset groups for different product categories or customer segments. One asset group for "Yoga Mats" with mat-specific images and copy, another for "Yoga Accessories" with different assets. Google tests combinations and shows the best performers.

Provide high-quality images (minimum 3-5 per asset group). Upload both lifestyle and product-only images. Square, landscape, and portrait orientations. Google dynamically resizes and crops images depending on placement. More variety gives the algorithm more options to test.

Write 5-10 headlines and 3-5 descriptions. Google mixes and matches these to create thousands of ad variations automatically. Include different angles: benefit-focused ("Grip Better During Hot Yoga"), feature-focused ("6mm Extra Thick Mat"), offer-focused ("20% Off Today"). The algorithm finds winning combinations.

Add videos if possible. PMax serves ads on YouTube, and video assets dramatically improve performance there. Even simple product videos or slideshow-style videos work. Google provides a video creation tool if you don't have existing footage.

Audience signals help Google understand your ideal customer. Add your customer lists, website visitors, and interest-based audiences. These are "signals," not rigid targeting—Google uses them as starting points then expands to similar users. Provide strong signals, but trust the algorithm to explore beyond them.

Performance Max Best Practices

Let campaigns run for 4-6 weeks before judging performance. PMax needs time to gather data and optimize. Early performance (first 1-2 weeks) is often mediocre while the algorithm learns. Be patient. After 4 weeks, evaluate based on ROAS and conversion volume.

Use separate PMax campaigns for different business objectives. Don't mix new customer acquisition and retargeting in the same campaign. Create one PMax campaign focused on new customer acquisition (exclude past purchasers), another for repeat purchases and upsells (target past customers). Different goals require different optimization.

Check Search Terms reports (when available) and add negative keywords. PMax is a black box with limited reporting, but Google occasionally provides search term insights. When you see wasteful searches, add them as account-level negatives to improve efficiency.

Compare PMax performance against your other campaign types. Don't run PMax in isolation—keep Shopping and Search campaigns active for comparison. PMax sometimes cannibalizes branded traffic that would have converted anyway. Calculate incremental ROAS by comparing total account performance before and after launching PMax.

5. Remarketing Campaigns

Why Remarketing Matters

Most first-time visitors don't buy—conversion rates average 1-3% for ecommerce. That means 97-99% of traffic leaves without purchasing. Remarketing brings them back. These campaigns show ads to people who already visited your site, keeping your brand top-of-mind as they continue browsing the web.

Remarketing typically delivers 2-5x better ROAS than cold prospecting because you're targeting warm audiences with demonstrated interest. They know your brand, they've seen your products—now you remind them to complete the purchase.

Remarketing Audience Strategy

Create tiered audiences based on engagement depth:

All website visitors (30 days): Broadest audience. Show generic brand awareness ads highlighting your value proposition and bestsellers.

Product viewers (14 days): Warmer audience who viewed specific products. Use Dynamic Remarketing to show them exactly what they browsed.

Add-to-cart abandoners (7 days): Hottest audience. They wanted to buy but didn't complete checkout. Hit them with urgency messaging, limited-time discounts, or free shipping offers.

Always exclude recent purchasers. Don't waste budget showing "Buy Now" ads to people who bought yesterday. Create a purchaser exclusion list (last 7-30 days depending on your product repurchase cycle) and apply it to all remarketing campaigns.

Dynamic Remarketing

Dynamic remarketing shows people the exact products they viewed on your site, automatically. Someone browsed your blue yoga mat? They see an ad featuring that blue yoga mat, not random products. This personalization drives 2-3x higher CTR and conversion rates compared to generic remarketing.

Dynamic remarketing requires your Merchant Center feed and proper tagging. The Shopify Google channel app handles this automatically. Google pulls browsing data from your site and matches it to products in your feed, creating personalized ads at scale.

Use dynamic remarketing for Display and Shopping campaigns. Someone who viewed products but didn't buy sees visual reminders across millions of websites in Google's Display Network. These visual touchpoints build familiarity and prompt return visits.

6. Budget and Bidding Strategy

How Much Should You Spend?

Testing phase: $20-50/day per campaign type. Start with at least $20/day for Shopping and $20/day for Search if running both. Below $20/day, you gather data too slowly. Testing requires volume—you need clicks and conversions to identify what works. Plan to test for 2-4 weeks before drawing conclusions.

Scaling phase: increase 20-30% weekly while maintaining target ROAS. Found a profitable campaign? Scale gradually. Don't double budgets overnight—it destabilizes the algorithm. Increase 20-30% weekly as long as ROAS stays at or above your target. Slow, steady scaling preserves performance while expanding reach.

Allocate 60-70% of budget to top-performing campaign types. If Shopping crushes Search, shift more budget to Shopping. Don't distribute evenly out of fairness—distribute based on results. Continuously rebalance budget toward what's working. Starve losers, feed winners.

Bidding Strategy Evolution

Phase 1 (Weeks 1-2): Manual CPC bidding to establish baselines. Start with manual bidding to learn actual costs. Set conservative bids and monitor CPC, conversion rate, and CPA. This phase is pure data collection—understand your market before automating.

Phase 2 (Weeks 3-4): Enhanced CPC to let Google optimize. Enable Enhanced CPC, which lets Google adjust your manual bids up or down to maximize conversions. It's semi-automated—you set base bids, Google fine-tunes them. Good transitional strategy between full manual and full automation.

Phase 3 (Week 5+): Target ROAS or Maximize Conversion Value. Once you have 30+ conversions, switch to Target ROAS bidding. Set your target (e.g., 400%), and Google automatically adjusts bids to hit that goal. Or use Maximize Conversion Value if you trust the algorithm fully. Automated bidding outperforms manual once sufficient data exists.

7. Tracking and Metrics

Key Metrics to Monitor Daily

ROAS (Return on Ad Spend) = Revenue ÷ Ad Spend. Your north star metric. $500 revenue from $100 spend = 5x ROAS. Target minimum 2.5-3x for most ecommerce businesses to remain profitable after costs. Above 4x is excellent. Track by campaign, product category, and device.

Conversion Rate = Conversions ÷ Clicks. Tells you how well traffic converts. Low conversion rate means landing page problems, poor product-market fit, or irrelevant traffic. Typical ecommerce: 1-3% from cold traffic, 5-10% from remarketing. Compare your campaigns to these benchmarks.

Cost Per Conversion (CPA) = Ad Spend ÷ Conversions. How much does each customer cost? If your average order value is $75 and CPA is $50, you have $25 gross margin before product costs. Track CPA to ensure unit economics make sense. Lower is better, but balance against scale.

Impression Share = Your Impressions ÷ Total Available Impressions. Shows what percentage of possible auctions you're winning. 50% impression share means you're missing half the available traffic. Reasons: budget too low, bids too low, or poor quality score. Increasing impression share scales volume.

Search Impression Share Lost (Budget) vs (Rank). Google breaks down why you're missing impressions. Lost to budget means you're hitting daily caps—increase budget to capture more. Lost to rank means your bids or quality score are too low—improve ads or raise bids.

Quality Score (for Search campaigns). Google's 1-10 rating of ad relevance, landing page experience, and expected CTR. Higher quality scores = lower CPCs and better ad positions. Improve quality score by making ads hyper-relevant to keywords and optimizing landing pages for fast load times and user experience.

Attribution Settings

Google Ads uses data-driven attribution by default, which credits conversions across multiple touchpoints in the customer journey. Someone might see a Shopping ad, click later via Search, then return direct and purchase. Google distributes credit across these interactions.

Understand that Google Ads reported conversions might differ from Shopify analytics. Google uses 30-day click / 1-day view attribution windows. Shopify tracks all traffic sources but uses last-click attribution. Neither is "wrong"—they measure differently. Compare both to understand the full picture.

8. Optimization Checklist

Weekly Optimization Tasks

Review Search Terms report and add negative keywords. Check what searches triggered your ads. Add irrelevant terms as negatives to stop wasting budget. This single action often improves campaign profitability by 10-20% over time. Negative keywords are the easiest optimization win.

Identify and pause low-performing product groups or keywords. Products or keywords with CPA above your acceptable threshold after 2+ weeks should be paused or bid down aggressively. Cut losses quickly. Redirect that budget to what's working. Be ruthless with poor performers.

Increase bids on high-ROAS products or keywords by 10-20%. Scale winners by bidding more aggressively. If a product group delivers 6x ROAS, it can handle higher CPCs and still be profitable. Gradually increase bids to capture more volume while maintaining acceptable returns.

Check product feed for disapprovals or errors. Log into Merchant Center and review diagnostics. Fix any disapproved products immediately—they can't show in Shopping campaigns until approved. Common issues: missing GTINs, unclear images, pricing mismatches between feed and website.

Test new ad copy variations in Search campaigns. Rotate in new headlines and descriptions weekly. Test different angles: urgency, benefits, social proof, offers. Pause underperforming ads after 2 weeks and double down on winners. Continuous creative testing prevents ad fatigue and finds incremental gains.

Monthly Optimization Tasks

Analyze device performance and adjust bid modifiers. Check if mobile, desktop, or tablet drives better ROAS. If mobile converts at 1.5x while desktop is only 2x, consider bidding more aggressively on mobile or reducing desktop bids by 20-30%. Device bid adjustments optimize budget allocation.

Review audience performance and adjust remarketing strategies. Which remarketing audiences deliver the best ROAS? Maybe cart abandoners crush while general visitors are marginal. Reallocate budget toward high-performing audiences. Create more granular segments to test (e.g., high-value product viewers vs low-value).

Update product feed titles and descriptions based on search query data. See searches triggering your Shopping ads? Incorporate those exact phrases into product titles. If people search "yoga mat for sweaty hands" and your mat has grip features, add "for sweaty hands" to the title. Matching searcher language improves relevance and lowers CPC.

Test new campaign types or bid strategies. Running only Shopping? Test a Search campaign. Running Manual CPC? Test Target ROAS for 2 weeks and compare. Monthly experiments find new opportunities and prevent complacency. Always be testing something new alongside proven winners.

9. Common Google Ads Mistakes

❌ Running ads before conversion tracking is properly set up. Advertising without tracking is gambling. You'll spend money with zero visibility into what drives sales. Verify conversion tracking works before launching. Test purchase, check Google Ads for conversion recording. If it's not tracking, fix it before spending a dollar.

❌ Product feed errors preventing Shopping ads from running. Disapproved products don't show in campaigns. Missing GTINs, incorrect availability, policy violations—all block ads. Check Merchant Center diagnostics weekly. Fix errors immediately. Disapproved products = zero revenue from those items.

❌ Ignoring search terms and wasting budget on irrelevant queries. Not checking search terms = burning money on garbage traffic. "Yoga mat" might trigger for "yoga mat cleaning solution" or "yoga mat alternatives." These won't convert. Add negatives religiously to filter waste.

❌ Setting budgets too low to gather meaningful data. $5/day budgets take months to gather enough data to optimize. Minimum $20/day per campaign type. Google's algorithm needs volume to learn. Starving campaigns of budget starves them of data. No data = no optimization = mediocre results.

❌ Judging performance too quickly before campaigns have stabilized. Shutting down campaigns after 3 days because they haven't delivered 5x ROAS is premature. Give campaigns 2-4 weeks to gather data and optimize. Early performance is often misleading. Patience prevents killing winners before they mature.

❌ Not using negative keywords aggressively enough. Most advertisers add 5-10 negatives and call it done. Successful campaigns have 50-100+ negative keywords built over months of search term analysis. Continuously add negatives based on weekly search term reviews. Negative keywords are free performance improvements.

❌ Poor product images or generic titles in feed. Shopping ads live or die on product feed quality. Blurry images get scrolled past. Generic titles like "Mat Blue" miss search queries. Invest in quality product photography and write keyword-rich titles. Feed quality directly impacts ad performance.

10. Advanced Strategies

Branded vs Non-Branded Campaign Split

Always separate branded and non-branded keywords into different campaigns. Branded searches ("YourBrand yoga mat") are cheap and convert at 20-40%. Non-branded searches ("best yoga mat") are expensive and convert at 1-3%. Mixing them obscures performance and prevents proper optimization.

Branded campaigns should have near-100% impression share. Defend your brand name aggressively with high bids. Losing branded searches to competitors is leaving money on the table. Branded clicks are the cheapest, highest-converting traffic you'll ever get.

Non-branded campaigns are your growth engine. They capture new customers who don't know you yet. These campaigns require higher budgets and more aggressive optimization. Track incrementality—are these campaigns bringing truly new customers, or just capturing people who would have found you anyway?

Competitor Keyword Strategy

Bidding on competitor brand names is controversial but effective. When someone searches "Competitor Brand yoga mat," your ad appears offering an alternative. This captures customers researching multiple brands. Just know: competitors likely bid on your brand too. It's mutually expensive.

Use ad copy carefully. Don't mention competitor names in your ads (trademark violation). Instead, differentiate on benefits: "Looking for the Perfect Yoga Mat? Try Our 6mm Non-Slip Design - Free Returns." You're catching the intent without attacking competitors directly.

Track competitor keyword performance separately. They typically convert worse than non-branded category keywords because brand loyalty is real. Only continue if ROAS justifies the cost. Otherwise, let competitors waste money bidding on your brand while you focus on category keywords.

Seasonal Campaign Planning

Increase budgets 2-3x during peak shopping periods. Black Friday, Cyber Monday, and December are prime ecommerce months. Competition intensifies and CPCs rise, but purchase intent skyrockets. If you normally spend $50/day, scale to $100-150/day during peak periods. Don't let budget constraints cap revenue during your biggest opportunities.

Create holiday-specific Shopping campaigns with custom labels. Tag products with custom label "Holiday Gift" in your feed, then create a Shopping campaign targeting only that label. This lets you bid more aggressively on gift-appropriate items during November-December while maintaining normal bids on other products.

Update ad copy with seasonal messaging. Generic Search ads work year-round, but seasonal copy converts better during holidays: "Perfect Christmas Gift - Yoga Mat with Free Gift Wrapping." "Black Friday Sale - 30% Off All Yoga Mats - Today Only." Timely, relevant messaging improves CTR and conversion rates.

Conclusion

Google Ads captures high-intent traffic—people actively searching for products like yours. When set up correctly with proper tracking, optimized product feeds, and strategic bidding, Google Ads delivers some of the best ROAS in digital advertising.

Success requires technical setup (Merchant Center, conversion tracking), strategic organization (campaign structure, product segmentation), and continuous optimization (negative keywords, bid adjustments, feed improvements). It's not set-and-forget—it's active management that compounds over time.

Start with Shopping campaigns if you're new—they're easier to manage and deliver quick results. Add Search campaigns once you're comfortable. Test Performance Max when you have solid conversion data. Build systematically, optimize relentlessly, and scale gradually. Google Ads can become your most profitable customer acquisition channel with the right approach.