7 Proven Ways to Increase Your Shopify AOV

Why AOV Matters

Increasing your Average Order Value (AOV) is one of the fastest ways to boost revenue without acquiring new customers. A 20% increase in AOV can result in 20% more revenue with the same traffic.

Your Average Order Value is the average amount customers spend per transaction in your store. While getting more customers is important, increasing how much each customer spends is often easier and more cost-effective.

In this guide, we'll cover 7 proven strategies that successful Shopify stores use to increase their AOV. These aren't theoretical concepts—they're battle-tested methods with real results.

1. Create Irresistible Product Bundles

Product bundling is one of the most effective ways to increase AOV. When done right, bundles provide value to customers while boosting your revenue per order.

Types of Effective Bundles:

Complementary Products: Items that naturally go together (camera + lens + memory card)
Complete Sets: Everything needed for a specific use case (skincare routine, workout gear)
Mix & Match: Let customers choose from a selection (pick 3 t-shirts for $60)
Seasonal Collections: Time-limited themed bundles

Pro Tip

Offer bundles at a 10-20% discount compared to buying items separately. This creates clear value while maintaining healthy margins.

2. Implement Volume Discounts

Volume discounts encourage customers to buy more items by offering better deals for larger quantities. This strategy works particularly well for consumable or gift products.

Effective Volume Discount Structures:

Tiered Pricing: Buy 2 get 10% off, buy 3 get 15% off, buy 5 get 25% off
BOGO Offers: Buy 2 get 1 free, buy 3 get 2 free
Threshold Discounts: Spend $75 get 10% off, spend $150 get 20% off

3. Strategic Upselling and Cross-selling

Present relevant upgrade options (upselling) and complementary products (cross-selling) at key moments in the customer journey.

Best Practices:

Product Pages: Show "frequently bought together" items
Cart Page: Suggest complementary products before checkout
Checkout: Offer last-minute add-ons (warranties, accessories)
Post-Purchase: Recommend related items for next order

4. Free Shipping Thresholds

Set your free shipping threshold slightly above your current AOV to encourage customers to add more items to their cart.

Example

If your AOV is $45, set free shipping at $60. Many customers will add $15+ worth of items to qualify for free shipping.

5. Limited-Time Offers and Urgency

Create urgency that encourages customers to spend more now rather than think about it later.

Urgency Tactics:

Flash Sales: 24-48 hour bundle promotions
Low Stock Alerts: "Only 3 left in stock"
Countdown Timers: For special offers or shipping cutoffs
Exclusive Bundles: Limited edition or seasonal collections

6. Loyalty Programs and Tiered Benefits

Reward customers for larger purchases with points, discounts, or exclusive access to products.

Effective Loyalty Structures:

Points System: Earn more points for larger orders
Spend Tiers: VIP status for customers who spend above thresholds
Member Exclusives: Special bundles only available to loyalty members

7. Payment Options and Installments

Remove price barriers by offering flexible payment options, especially for higher-value purchases.

Payment Strategies:

Buy Now, Pay Later: Klarna, Afterpay, Shop Pay Installments
Monthly Payment Plans: For high-ticket items
Multiple Payment Methods: Credit cards, PayPal, digital wallets

Measuring Your Success

Track these key metrics to measure the effectiveness of your AOV strategies:

Average Order Value: Total revenue ÷ number of orders
Conversion Rate: Ensure AOV increases don't hurt conversions
Bundle Performance: Which bundles sell best and have highest margins
Customer Lifetime Value: Are higher AOV customers more valuable long-term?

Implementation Tools

To implement these strategies effectively, you'll need the right tools. Many Shopify apps can help automate and optimize your AOV strategies:

Bundle Apps: Create and manage product bundles with automatic discounts
Upsell Apps: Present relevant recommendations throughout the customer journey
Analytics Tools: Track AOV trends and identify opportunities

Ready to Implement?

Our Uppa Bundles Volume Discount app makes it easy to implement many of these strategies automatically. Create bundles, set up volume discounts, and track your AOV growth.

Try It Free

Conclusion

Increasing your AOV doesn't happen overnight, but implementing these 7 strategies systematically can lead to significant revenue growth. Start with one or two methods that best fit your products and customer base, then expand from there.

Remember, the goal isn't just to increase order values, but to provide genuine value to your customers. When you do that successfully, higher AOV becomes a natural result of better customer experience.